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Pixor Digital
বাংলা

Conversion Tracking & Server-Side Tracking

Get More Confidence in Your Conversion Data.

Browser-only tracking misses a growing share of conversions. We implement browser and server-side tracking together, deduplicate events properly, and validate that each platform receives the signals it needs to optimize.

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What’s included

  • Meta Pixel and Conversions API (CAPI)
  • Google Tag Manager setup and troubleshooting
  • Server-Side GTM and Stape
  • TikTok Pixel and Events API
  • Pinterest Tag and Conversions API
  • Snapchat Pixel and Conversions API
  • Google Ads conversion tracking
  • Event deduplication and data-layer implementation

Browser + server events

Pixel and server events working together, with event IDs for correct deduplication.

Clean data layer

A documented data layer so purchase value, currency, product and customer data are passed consistently.

Better match quality

Properly hashed customer parameters sent where appropriate and allowed, to help platforms match events.

Validated end to end

Test purchases and leads checked in each platform’s diagnostics, and compared against your real orders.

A clear process, from audit to scale

  1. 1Tracking audit and gap list
  2. 2Data layer and GTM plan
  3. 3Browser + server-side implementation
  4. 4Testing, validation and handover docs

Frequently asked questions

What is server-side tracking?

Instead of sending events only from the visitor’s browser, events also go through your own server container (for example sGTM on Stape) and then to ad platforms. This is more resilient to browser limits and gives you more control over the data.

Will this fix all my missing conversions?

No tracking setup can guarantee 100% accuracy. Our goal is to make your measurement as complete and reliable as your platform, site and consent setup allow, and to document what is and isn’t tracked.

Do I need to pay for server hosting?

Usually a small monthly fee to a provider such as Stape, depending on your traffic. We’ll explain the options before implementation.

Not Sure Which Service Your Business Needs?

Tell us about your business, current marketing setup, and biggest challenge. We’ll help identify a suitable next step.

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