Analytics & Attribution
Understand What Your Marketing Data Really Means.
Good decisions need numbers you can trust. We set up GA4 properly, validate revenue against your back end, investigate why platforms disagree, and build reports that answer real business questions.
What’s included
- Google Analytics 4 implementation
- E-commerce event tracking
- Purchase and revenue validation
- Funnel and customer journey analysis
- Attribution troubleshooting
- Conversion discrepancy investigation
- Custom reporting and dashboards
A GA4 setup you can trust
Correct events, parameters, conversions and filters, with revenue checked against real orders.
Funnel visibility
See where visitors drop off, from product view to cart, checkout and purchase.
Discrepancies explained
A clear explanation of why Ads Manager, GA4 and your store report different numbers, and what to rely on.
Dashboards for decisions
Focused reports on the metrics your team actually uses.
A clear process, from audit to scale
- 1Analytics audit
- 2Measurement plan
- 3Implementation and validation
- 4Reporting and walkthrough
Frequently asked questions
Why do Meta and GA4 show different numbers?
They use different attribution models, time windows and data sources. We help you understand the differences and set up reporting that reflects your business reality.
Can you work with my existing GA4 property?
Yes. We audit and fix the existing property where possible, so you keep your historical data.
Which dashboard tools do you use?
Usually Looker Studio or GA4 explorations, chosen based on what your team is comfortable with.
Not Sure Which Service Your Business Needs?
Tell us about your business, current marketing setup, and biggest challenge. We’ll help identify a suitable next step.